Social Strategy & Content Creation for Social Scotland Tours

Social Scotland Tours, a start-up founded by a Scot living in America, approached us to help launch their unique, personality-driven tours of Scotland on social. Their goal was to drive bookings of their immersive experiences through
organic and paid social media.

The company was looking to differentiate itself from typical tourist offerings by showcasing immersive experiences led by Scotland's best local personalities. We developed a social media strategy, defined content pillars, established measurable goals and developed a content plan which served as the foundation for the on-going content creation work. We now manage Social Scotland Tour’s social media accounts, creating and editing video content and managing the publishing. Additionally, as a bespoke service, we also refreshed the website presence with a new look and feel that visually showcases the tour offerings.