A freelance collective
of strategists & creators
The traditional agency model
is not for everyone.
Our brand promise is to provide a
more cohesive and efficient model that emphasizes direct client relationships
& streamlined services.
This promise is fueled by a passion for hospitality and travel, which every Wanderer in our collective shares.
With a decade of experience working with hospitality and travel brands both on agency and client-side, Melissa recognized the gaping inefficiencies in traditional agency models — disconnection, high costs, and structures that hinder rather than help.
Wandering Collective offer an alternative solution via direct client relationships and agency collaboration. We cut through the red tape, allowing brands to engage directly with our Wanderers.
We are also uniquely positioned to bridge gaps, serving as a seamless extension to existing agency teams if needed.
Melissa Ariganello
Founder of Wandering Collective
“With Wandering,
every client receives bespoke social strategy
and content creation packages that are
cost-effective and streamlined,
directly from the strategists and creators.”
Meet the Wanderers
A nimble, expert team of strategists and creatives that know travel and hospitality inside out.
Social Strategist
Expertise: Hotels, Airlines, Restaurants
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FounderA Canadian in London, Melissa has over 10+ years of social media experience. She started her career supporting small businesses in Vancouver then later joined Tourism Vancouver as a digital marketing specialist. Looking for adventure, she moved to London where she tried and tested various industries including Music, Real Estate and Fashion.
In 2021, she launched Melrosa Creative, a social media consultancy and studio. Going back to her passions, she gained experience working with travel and hospitality giants like Rosewood, Japan Airlines, Wizz Air and Ritz Carlton.
On her free time, you can find her either exploring London’s food scene or travelling around Europe, finding the best Italian restaurants and wineries.
Content Creator
Expertise: Food & Drink, Lifestyle
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Content Creator
Amanda is an Aussie in London and is a passionate photographer, a creative graphic designer and a massive fan of sharing everyone’s but especially women’s stories. She has almost 10 years of international professional experience across in-house, freelance, voluntary and studio roles while working across Australia, Africa and Europe and loves currently being based in London as a travel launching pad.
She has had her photo in the Hold Still exhibition at the National Portrait Gallery and was featured on the BBC and in The Guardian. She has also had three personal exhibitions and two books of her series, The Ladies Collection, which features 130+ women’s photos and interviews, showcasing women she has come across in her life.She is an avid traveller, having been to 64+ countries and counting.
Content Creator
Expertise: Travel, Lifestyle, Product
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Content Creator
An American in London, from Boston, MA, Julianna has over a decade of experience in digital marketing with expertise in paid search spanning across numerous industries, from globally recognized brands to small, family-run businesses.
Being creatively driven and curious, various other pursuits and a love of photography, design and travel have enabled her to immerse herself in content creation. Through this has emerged a passion for capturing the captivating details that drive quality, authenticity and ‘that special something.’ She is inspired by the concept that a photograph can capture an entire story in a single moment, creating lasting memories and deep connection.
In 2019, Julianna launched her accessories brand, Maragold Designs. Alongside her freelancing work, she runs all facets of her small business including design, production, photography, and marketing. Her extensive travels throughout Europe have provided her with much inspiration for her designs as well as beautiful experiences with which to share through her new travel company, Something Savored.
Content Creator
Expertise: Travel, Budget, Lifestyle
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Content Creator
A Canadian in London, Lauren is a travel creator and trip planner. Having been to nearly 50 countries and lived in four, she focuses her content on high quality yet affordable places, experiences and tips, inspiring people to travel when they can and make the most of their time away.
She recently launched a travel shop in Thatch where she provides itineraries, guides, walking tours and interactive maps of London, UK, Europe and beyond. She also offers travel consultations, custom itineraries and curated recommendations for London.
Lauren is also a passionate and dedicated program manager with 10+ years of experience at public relations agencies and in-house companies across various industries. She is an organised, thoughtful and diligent professional with a bias for action and high attention to detail.
Content Creator
Expertise: Food & Drink
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Content Creator
A Canadian in London, Katherine is a foodie content creator. An avid runner, she is always on the hunt for baked goods, as North London’s ‘Croissant Connoisseur.’
Social Strategy
Expertise: Food & Drink
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Social Strategist
Biba is a Social Media Strategist based in London with nine years of experience in her field. Through various agencies and as a freelancer, she has collaborated with a multitude of clients, from luxury alcohol brands like Cîroc and Courvoisier to hospitality brands such as Gaucho. Her portfolio also includes work with several charities and UN organizations, aligning with her passions for sustainability and the rights of women and girls.
Biba loves traveling and discovering incredible vegetarian dishes around the world, and she takes pleasure in trying to cook them herself. She is also an avid poet; if she’s not copywriting for a client, you’ll likely find her writing about nature, mental health and her travels.
We are also connected to strategists & creatives that offer services outside of social media who offer bespoke packages.
Our extended network
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Michelle Andrew
Sales Strategist
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Danielle Tamura
New Business Development Consultant
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Rebecca MacLehose
Brand Strategist
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Elodie Marteau
Foresight Researcher & Strategist
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Francesca Poncetta
Photographer
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Jessica Chiu
Marketing & Brand Strategist
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Grace Freeman
Copywriter & Content Marketer
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Orwell McGubbins
Art Director & Designer
Website