Social Media Training for Ecotone

We were approached by Ecotone, parent company of Clipper and Kallo, who needed to expand their social team's capabilities in TikTok advertising. As they looked to amplify their organic content and grow their platform presence, they required practical training on TikTok's paid features.

The social team needed a comprehensive understanding of TikTok's paid advertising ecosystem - from basic account setup to performance monitoring. They were specifically looking for hands-on training that would equip them with practical skills to manage their brands' TikTok advertising independently.

Our Solution

We developed a tailored training program that walked the team through every aspect of TikTok advertising:

• Ad account setup and payment systems for multiple brands

• Campaign creation focused on reach and engagement objectives

• Best practices for amplifying organic content

• Performance monitoring and optimization techniques

• KPI setting and reporting frameworks

The training was delivered through practical, step-by-step demonstrations, ensuring the team could immediately apply their learning to their brands' TikTok presence.