Content Creation for Cafe Corretto

We were approached by a local Camden restaurant keen to promote their audacious new offering—the "largest brunch croissant" in town. The challenge was not only to highlight the dish but to create a buzz that would translate into actual restaurant visits.

The restaurant was looking to inject some excitement into their new brunch menu rollout. They needed content that would not just capture attention but would also be memorable enough to encourage shares and saves, which are crucial for driving physical visits. Our strategy was to capitalize on the sheer size and appeal of the "largest brunch croissant." We planned a Reel that would feature real-time reactions to the dish, aiming to capture authentic expressions of surprise and delight.

Results

The content had resounding success:

  • Views: Over 175K

  • Likes: Over 4K

  • Comments: 148

  • Saves: 372 (indicating strong intent to visit)

“Hahahaha amazing!
Every brunch should have a wine carafe of hollandaise!”

That is insane !!!”
”Wow 😍🥐”

@lifewithmelrosa

Gather your friends around this brunch croissant at this brunch spot in Camden 📍 Cafe Corretto

♬ Im In Love Im Obsessed Rihanna x Casa Di Remix - CasaDi
@lifewithmelrosa

A feast for the eyes & the stomach 🤣 The largest brunch croissant in London is pretty mind blowing 🥐 📌 Cafe Corretto

♬ original sound - JELLY CLARCKSON
@lifewithmelrosa

The largest brunch croissant in London is OMG worthy 😱 📍 Cafe Corretto in Camden

♬ original sound - Melrosa
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