Content Creation for Cafe Corretto
We were approached by a local Camden restaurant keen to promote their audacious new offering—the "largest brunch croissant" in town. The challenge was not only to highlight the dish but to create a buzz that would translate into actual restaurant visits.
The restaurant was looking to inject some excitement into their new brunch menu rollout. They needed content that would not just capture attention but would also be memorable enough to encourage shares and saves, which are crucial for driving physical visits. Our strategy was to capitalize on the sheer size and appeal of the "largest brunch croissant." We planned a Reel that would feature real-time reactions to the dish, aiming to capture authentic expressions of surprise and delight.
Wanderers Behind the Project
Melissa Ariganello - Social Strategy + Content Creation
Katherine Fortier - Content Creation
Results
The content had resounding success:
Views: Over 175K
Likes: Over 4K
Comments: 148
Saves: 372 (indicating strong intent to visit)
“Hahahaha amazing!
Every brunch should have a wine carafe of hollandaise!”
“That is insane !!!”
”Wow 😍🥐”