Content Creation for Rustic Vines

We hopped on an e-bike tour via Rustic Vines and visited the town of Saint-Émilion, along with two wineries
for wine tasting adventure.

The promote the e-bike tour offering and the wineries of Saint-Emilion, we needed to create social-first content that was fun and informative. The strategy was to give a play-by-play of the e-bike experiences through the eyes of a girls trip. We planned various Reels, including one that tapped into trending formats, as we captured entertaining content for the “first drink/last drink” challenge.