Sales Strategy for Juice HQ
Through Wandering’s referral, Juice HQ worked
with sales strategist Michelle Andrew of Meeesh Consulting, a strategic consultancy focused on commercial growth, helping clients expand into new verticals or markets.
The Challenge:
Juice HQ faced the challenge of expanding its market reach beyond its existing customer base. The company sought to enter new verticals, specifically targeting corporate offices and wellness boutiques, but lacked the strategic approach and connections to do so effectively.
The Solution:
1. Initial Consultation and Ideation:
Conducted a thorough consultation with the founder to understand Juice HQ's current market position and growth objectives.
Identified key ideal clients within the target verticals.
2. Market Research and Analysis:
Performed rapid market analysis to assess market fit and identify potential opportunities.
Utilized industry insights and sustainability expertise to develop a strategy centred around zero waste, aligning with retailers' Environmental, Social, and Governance (ESG) goals.
3. Network Leverage and Outreach:
Leveraged an extensive network to reach out for opinions and ideas within the juice industry.
Connected Juice HQ with new opportunities and facilitated introductions to key stakeholders.
4. Strategic Positioning and Coaching:Developed clear brand positioning for Juice HQ to appeal to corporate offices and wellness boutiques.
Provided coaching on the strategy of approaching groups rather than individual sales, enhancing the efficiency and impact of their sales efforts.
Identified ways to engage with her audience with social media
Results & Outcomes:
New Opportunities: Juice HQ was introduced to several new business opportunities within the target verticals, with meeting off the back of the introductions
Enhanced Positioning: The brand was positioned effectively to appeal to corporate offices and wellness boutiques.
Strategic Insight: The founder gained a deeper understanding of how to approach group sales, enhancing her strategic planning.
Sustainability Integration: Juice HQ's zero-waste strategy aligned with the ESG goals of potential clients, creating a compelling reason for them to engage.