The Social Media Navigator: Strategy Course

The lesson covers the key components of a social-first strategy, including platform selection, content creation, and community engagement, all tailored to the unique needs of the travel and hospitality industry.

This lesson outlines the key topics to be covered, including content creation, platform-specific strategies, influencer partnerships, paid social advertising, and performance measurement.

This lesson explains how a social audit helps you understand your current performance, identify strengths and weaknesses, and uncover opportunities for improvement across your social channels.

This lesson provides a structured approach to evaluating your social profiles, analyzing content performance, and assessing audience engagement across platforms.

This lesson explains how analyzing your competitors' social strategies can reveal valuable insights, uncover market gaps, and inform your own approach.

This lesson outlines methods for identifying key competitors, selecting relevant metrics for comparison, and gathering data across various social platforms.

This lesson emphasizes the critical role of audience understanding in crafting an effective social media strategy for your hospitality or travel brand.

This lesson walks you through the process of gathering and analyzing audience data, including demographics, interests, and online behaviors.

This lesson emphasizes the importance of aligning your social media goals with your overall business objectives and brand values.

This lesson introduces the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) and demonstrates how to apply it to social media goals in the context of the hospitality and travel industry.

This lesson highlights the critical role of a well-planned content approach in your hospitality brand's social media success.

This lesson teaches you how to define key content categories that align with your brand identity, guest interests, and business goals.

This lesson guides you through the process of developing a structured calendar that aligns with your content pillars, business objectives, and key hospitality industry dates.

This lesson explains why a one-size-fits-all strategy falls short in the diverse social media landscape. Here we emphasize the need for a tailored approach to each social media platform for your hospitality or travel brand.

This lesson delves into the unique characteristics, audience demographics, and content preferences of major platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

This lesson provides a comprehensive introduction to leveraging influential voices in your social media strategy.

This lesson covers how to set clear objectives, identify the right influencers for your brand, and create compelling partnership proposals.

This lesson delves into the primary focus of influencers (audience engagement and reach) versus content creators (high-quality asset production).

This lesson provides a comprehensive introduction to the world of paid social media advertising for hotels, resorts, and travel brands.

This lesson guides you through the process of creating impactful paid social media advertising. It covers setting clear campaign objectives, from raising brand awareness to driving direct bookings.

This lesson delves into the unique features, ad formats, and best practices for Facebook, Instagram, LinkedIn, and Pinterest.

This lesson explores how effective community management extends your brand's hospitality into the digital world, fostering guest loyalty and advocacy.

This lesson covers key techniques such as prompt and personalized responses, encouraging user-generated content, and creating value beyond promotions.

This lesson delves into the essential metrics for measuring the success of your social media efforts.

This lesson covers a range of tools, from native platform analytics like Facebook Insights and Instagram Insights to third-party social media management tools such as Hootsuite and Sprout Social.